Blog

Men’s grooming needs have continually enjoyed a growing stature in popularity. More so in  current years, these have certainly laid the trends for the years to follow. Some of these include  growth in body and hair care while others see an incline in the demand for men’s soaps.  deodorants, and shower gels. Whatever be the reasons, men across the world have benefited from  this growth for several reasons. This growth has led to the rise of impactful brands, meaningful  products, and a changing demographic market. Let us explore this in greater detail.

Why is there a change, more specifically growth, in men’s grooming needs products?

Men’s grooming needs have become a matter of greater importance in recent years. That is, in  large part, due to the growing need for products that cater to the unique biological attributes of  men’s skin. Along with that, it is also due to the increased relevance of grooming and presentable  appearance and dressing in the modern day millennial’s lives.  

In fact, this growth has seen such a sharp turn and significant movement that several new male  grooming brands come to market every year. According to a report conducted by the market  research company Nielsen, the months between April 2018 and March 2019 saw 177 new male  grooming brands and variants come to market. These were seen in the ever growing sectors of  shaving and face care along with “newer focus areas like body and hair care”.  

And this growth does make sense. As the modern day millennial becomes more equipped with  growing trends around the world, they aim to keep themselves one step ahead of the curve.  Personal hygiene and regular grooming form the crux of that equation. That is why men are  continually looking up various ways to implement and improve upon men’s grooming needs. 

What advantages come from the growth in demand for men’s grooming needs?

Along with personal hygiene and increased cleanliness, there are other advantages that stem in  from regular grooming and keeping clean.  

• When men are well groomed, they are more likely to feel good about themselves. That  lends a sense of confidence that holds over their audience. It gives them a chance to  express their personality and indulge in other self-rewarding behaviors.

• When men feel confident and secure in their appearance, they are more likely to  experience a boost in their self-esteem. This comes with a need to grow upon what they  are presently doing and also keep tabs on how to stay in line with the trends.

• Owing to their increased self-esteem and general confidence in their appearance, men  will likely feel more comfortable in their own skin. They will value and appreciate all  that they have, and hence be able to not only meet their own standards but also make  impressions upon those around them.

That tends to create a chain of positivity and general upkeep where men will likely look after  themselves far more than they would otherwise. As a result, men are more likely to want to  continue and keep up with such behavior. That brings in a growing set of demands in the men’s  grooming needs department.

What are the observed shifts in men’s grooming needs?

When they receive consistent rewards for their behavior, men may even go on to read up about  how they can improve upon men’s grooming needs. That includes all the necessary steps that  would help them place themselves one step ahead of the rest.  

In order to do that, men would need to continually keep up with their regular grooming. That  would include frequent trips to the hair salon, the best form of personal hygiene, and a thorough  understanding of what products would work for them.  

When they use products that are designed for them, they are more likely to experience positive  results and see a marked improvement in their skincare. That is because these products account  for their unique biological characteristics and cater to their focused needs and requirements.  

That is where Aramusk steps in. At its very core, the brand has been built around the insight that  men are physically, psychologically, emotionally, and hence, behaviourally different. That is why  all the products offered under Aramusk cater to their unique needs and requirements and account  for their growth and improvement.

How does Aramusk help improve upon men’s grooming needs?

The brand Aramusk is run on the philosophy that men are different. Their body is built  differently, their skin is different, it sweats differently. That is why they take into account all  these numerous differences to develop an effective skincare routine for men’s skin. They develop  and implement men’s grooming needs in a way that it leaves a positive impression upon men’s  skin and benefits them for the long run. In order to do that, they have developed an effective  range of products that are exclusively designed and curated to be #MadeForMen.  

These products have a unique five in one formulation that brings together active ingredients and  essential elements. These come together to deeply cleanse the skin and leave it feeling refreshed.  They then nourish and moisturize the skin to ensure that the skin remains conditioned at its core.  

(the 5-in-1 formulation) Along with that, they provide perfume and freshen up men’s skin to provide a look  that is active and ready for the wear and tear of the day.

What are the different products offered under Aramusk?

Aramusk offers four different categories of products – deodorants, soaps, pocket perfumes, and  shower gels. Each of the products in these ranges has been developed and designed to carefully  cater to the unique biological attributes of men’s skin. That is how they all rejuvenate the skin,  provide nourishment, and freshen you up for the action packed days.